Widex is a renowned manufacturer of quality hearing instruments. This blog is run as an extension of our business support strategy. It will include education and business support articles.
I don't think they are dead quite yet, this advertising started a bit of a storm when it was originally run, with some conservative groups branding it soft porn and in particular the girl reclining on the chair as catering to paedophiles! Although I find it hard to see why, I think that adverts in the black humour vein are the best way to de stigmatise this disorder. More importantly if you can not have a giggle, what's left?
Love the ads - cool and sexy. Do you think the clichéd picture of a happy, smiling pensioner in hearing aid advertising is a thing of the past?
ReplyDeleteI don't think they are dead quite yet, this advertising started a bit of a storm when it was originally run, with some conservative groups branding it soft porn and in particular the girl reclining on the chair as catering to paedophiles! Although I find it hard to see why, I think that adverts in the black humour vein are the best way to de stigmatise this disorder. More importantly if you can not have a giggle, what's left?
ReplyDelete