We at Widex Ireland have just finished launching the Widex Clear 330 & 220 instruments to the Irish market. The launch was very successful and the devices were well received by customers and non customers alike.
With the introduction of the full Widex Clear technology range run in tandem with the existing Widex Mind platform offerings we feel that we are finally offering a strong balanced series of instruments to our Customers and their Patients.
Some of our Customers were in fact worried that we were going to allow the Mind platform to slip from our offerings. I was glad to assuage their worries telling them that the Mind platform and particularly the Mind 220 family were some of our most successful instruments ever and were here to stay for the moment.
In Ireland, just like other areas in our world, economic times have been tough for business. Our business is no different and has been effected by the prevailing economic climate. For our Customers the introduction of the Mind 220 family occurred at exactly the right time.
It meant that not only could they offer a hearing instrument to their Patients at a low price but they could have faith that it was an outstanding instrument with Widexs’ renowned sound quality and the efficacy that they had come to expect from the Mind series.
But I digress, the launch of the new products is what I should be rabbiting on about. The new downgrades were really well received, particularly the Clear Fusion 330 and Clear Fusion 220. We think the introduction of these devices will deliver un-restricted versatility to our customers in fulfilling the needs of a large proportion of their Patients.
The Clear Fusion has exceeded our expectations in every market that it has been launched in and has caused quite a headache for our manufacturing and production teams. I believe the expression is flying off the shelves, our manufacturing team are working at full tilt to supply demand, so if you are having difficulty acquiring one, don’t fear, Fusions are winging their way towards you as we speak.
We also gave the Dispensers a sneak preview of the Phone Dex, a landline wireless streaming solution which I will be sacked for mentioning here! But hey, I cant resist :) and Widex have come to expect it of me :) I shall just throw in a “sorry Mike”, “I prostrate myself before your towering benevolence and famed forgiveness, oh and you’ll miss me if you fire me”, “I shall never do it again until next time” here. Have to hedge your bets right.
Our customers where really impressed by the Phone Dex, oh those words again, and felt confident that it would be an ideal solution for more than one or two of their Patients. As I spoke about the instruments and the connectivity options I could see several of the Dispensers thinking about the Patients they would fit them to.
It brought me back to when I was in practice and product launches I had attended. It is easy for Dispensers to get jaded by product launches, you would also think that it would be easy for us to become jaded giving presentations. But there is real excitement around the Clear platform, both at Dispenser level and internally within the Widex family.
We at Widex feel that we have made a huge leap forward in technology with the Clear platform, laying the foundations for even more advances based on that technology both in hearing instruments and other possible applications for near field wireless connectivity.
I am really excited that the full platform is now nearly released, with the exception of the custom devices, the technology utilised in the platform across the different technology levels is outstanding giving truly strong instruments in every technology level and price point. Each tech level of the Clear platform represents itself well within that market segment and dare I say it is a front runner if not the leader in its market segment.
Below is a quick comparison sheet for the Widex Clear platform, I shall detail the devices and technology utilised within in separate posts.
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